Brazil is Austria’s No.1 Latin American tourism source market, with 78,000 arrivals and 201,000 overnight stays in 2024 (+28.3% vs 2023), continuing at +21.5% in the first seven months of 2025. To support this trend, WKO organized a ‘Discover Austria’ B2B showcase mission to Brazil (November 3-6, 2025).

Brazilian tourists are among the world’s wealthiest travelers. In addition to city and cultural tourism, growing numbers seek nature, relaxation, and winter sports. As one of the world’s leading ski destinations, Austria is participating in ‘ExpoSKI 2026’ — Latin America’s leading ski tourism B2B event, which will take place in São Paulo on September 8-9 and in Rio de Janeiro on September 10-11, 2026.

Source: WKO